The name iSKream KULTUR brings the world an ironic twist to redefine luxury meaning “I Scream Culture” created from childhood trauma and adolescent bullying experiences due to the lack of finances to afford clothing. What never failed to make everything better during those dark times is Crystal’s love of ice cream a universal dessert that comes in different flavors quickly became a staple of love, connection and sense of normalcy for her household as a teenage mother growing into the joy of motherhood Crystal always loved how ice cream created a global personalized bond bringing people of all different walks of life together. It’s the one thing that always brought her & her grandmother together. The word KULTUR from the original word “culture” derived from the German concept & spelling meaning Globally intellectual, artistic and religious facts combine with her daughter’s middle school prospective to encourage others to build connections and friendships based upon indifference. Crystal’s 2nd love of fashion, Art, A sense of Belonging. And her personal journey & desire for normalization of mental health . Introduces
The iSKream KULTUR, SCREAMING TO A NEW MOVEMENT OF BRAVE LIKE MINDED FASHION FORWARD CREATIVES BRINGING INCLUSIVITY AND BELONGING TO THOSE THAT HAVE EXPERIENCED OR MADE A CONNECTION WITH MENTAL ILLNESS IN ANYWAY THROUGH VIVID BRIGHT CLOTHING WHILE EMBRACING ALL THINGS INDIFFERENT! LET YOUR iMPERFECTION SHOW TO THE WORLD….. WHY? Because
iMPERFECTION IS A LUXURY (This is to educate our audience on how I came up with the brand name. Also please please do me a huge favor and find a way to condense and simplify this information without losing the important connections of how I created the name)
iSKREAM KULTUR is an American Global Luxury British inspired Pop Culture Mental Health infused Creative Exhibit Clothing brand with an urban flair created after several unfortunate life events between a mother and daughter’s shared childhood bullying experiences which later resulted in mental health challenges Due to the designers lack of clothing & fashion resources as well as using her only available clothing to showcase personality & love for fashion during the designer’s childhood As mother & daughter they both were fashionably & individually expressive outside the traditional perimeters of their community.... As a way to share with the world how they were accomplishing their goal of reshaping and empowering one girl to another, in 2012, they began to use their life experiences, perspectives of art, imagination and love for fashion to create isKreamKULTUR. A childhood daydream used as an inspiration to foster their very first all over print pair of bold, brightly colored, vivid, rambunctious socks, isKreamKULTUR recreated a new culture of leaders. Leaders that are fashionably bold global trendsetters that create belonging, freedom, self love, and confidence globally in the world of their communities while also using their fashion for positive growth and change. Today iSKream KULTUR is carrying the torch to encourage those that desire to be loved or struggle discreet with mental illnesses to live out loud through fashion. We encourage individuals to #LETYOURiMPERFECTIONSSHOWTOTHEWORLD…. By going against society’s views & expectations of what perfection may or may not look like. We exist to redefine one’s own existence through our vibrant vivid bright disruptive garments. We love bold voice driven junk patterns, billboard Statements that highlight social issues & artistic prints that require multiple scenes & emotions to surface. iSK is LUXURY IN NEON COLOURS! Because we understand that NO ONE KNOWS WHAT IT TAKES TO BE YOU!! Creative Blessings, C.Watts-iSK